Bâti-Frey
Business website for a renovation contractor in Paris: four trades, one point of contact. Full build of the site, the content and local SEO.
- Industry
- Building renovation
- Engagement
- Full build and maintenance
- Technology
- Bricks Builder, WordPress
- Status
- Ongoing support
At a glance
- Starting point
- A renovation contractor who needed a business website to earn the trust of his clients, homeowners and property managers alike.
- Scope
- Full build based on the existing logo and colors: structure, copy, images, SEO, Google Business Profile, business cards and brochures.
- Today
- The site is live and I handle its maintenance.
Background
Bâti-Frey is a renovation company working in Paris and its inner suburbs across four trades: roofing, masonry, plumbing and painting. The logo and colors already existed; everything else had to be built.
The first goal: a site that builds trust from the very first visit. SEO came on top of that, so the company could be found in local searches.
What I did
A full build, from the first word to launch, starting from an existing visual identity.
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One page per trade
Roofing, masonry, plumbing and painting each have their own page with detailed services: as many entry points for local searches.
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Content that reassures
All the copy written, images selected, guarantees highlighted, a four-step process, most requested jobs and frequently asked questions.
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Local SEO
Content and tags designed for searches in Paris and its inner suburbs, plus the Google Business Profile setup.
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Print materials
Business cards and sales brochures, consistent with the website.
A site looked after day to day
I handle the site’s maintenance: updates, fixes and improvements as needs arise. The client focuses on his trade, I take care of the rest.